It’s all in the detail!

Our clothes are instantly recognisable by their bright, vibrant colours, playful characters and clever details such as reversible designs, adjustable waistbands and interactive appliques which make our clothes as fun as they are comfortable and practical.

Our reversible dresses and tops are perfect for those accidental and unexpected spills... or if your little one just fancies a change! Two outfits in one means less washing for you too :)

Our baby and toddler ranges are cleverly designed to fit over cloth nappies and disposables alike. Extra wriggle room for those big fluffy bottoms.

Our parsnip pants don’t ride up due to the generous fold over waistband and cuffs. Turn up or turn down- allows for more growing room!

We know that children grow up so fast! Adjustable button up straps and waistbands mean you get much longer wear out of your favourite Frugi styles.

We've added some special touchy feely details to keep those little hands busy and improve their fine motor skills at the same time.

Frugi clothes are built to last and last. They get handed down from generation to generation and are cherished for years to come.

Our outerwear range is made from 100% recycled plastic bottles... how clever is that?! The recycled Polyester is machine washable with a soft peached surface. The taped seams make it 100% waterproof, essential rainy-day wear for little adventurers!